Video Press Release (VPR)™
Our video press release (VPR) solution is a unique, targeted approach to distribute press releases as rich media. The Vmatrix VPR will provide a way for your company to send a press release to industry reporters and potential customers regarding your company’s newsworthy announcement. Regardless of the textual content or the audience, every recipient will be invited to launch your marketing video from the body of the release. Once you provide a copy of the release to Vmatrix, submitted in a single page Word document, we will insert your release in our VPR system, along with an image link to your video. You may then schedule the distribution of your VPR to as many as 3,000 people. |
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Reporters and Customers Read and Watch
Because customers and trade reporters receiving your release by email will be invited to launch a video from the body of the release, they will be more interested in reading your release and possibly writing a story about your announcement. If your VPR is timed to coincide with an industry event, publicity about your announcement, could receive the attention of industry trade publications as well as trade show attendees.
One Time Distribution
Like a traditional press release, a Vmatrix-produced VPR can be distributed only once by email. Vmatrix will assist you in loading your targeted emails and corresponding names of reporters and into the Vmatrix VPR delivery and tracking system and then scheduling the release date for your VPR.
Results Tracking
Instantly track when your VPR email has been opened or forwarded
by a recipient and which recipients launched the corresponding
video from their email. You can access password-protected online
reports that provide a summary of open, click-through and forward
rates.
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Expert Guidance
Vmatrix founder Gary Gabriel, a former Emmy-winning reporter for ABC-TV, will assist in the review of your press release to maximize its news value.
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