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Our video press release (VPR) solution is a unique, targeted approach to distributing corporate press releases as rich media. The Vmatrix VPR provides a way for corporations and other organizations to deliver important information to their clients or other targeted groups while adding the compelling advantages of video to existing press releases.
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The standard VPR allows the client to use an existing or a Vmatrix-produced video related to the content of the press release; i.e., product launches, a recently hired CEO, etc. The press release and the video are integrated into a single page and distributed by email to thousands of prospects, partners, industry trade publications and reporters. Every recipient is invited to read the press release text content and then watch a video related to the text. |
| The Interactive VPR (iVPR) has the effect of a mini-news conference within the body of the press release. With a click of the mouse the recipient can “ask” a question. The answer, in the form of a streaming video, will launch automatically. Vmatrix will produce up to four pre-scripted “answers” to the most popular questions the viewer may have about the subject matter. The video answers are then integrated into the iVPR and sent by email to targeted recipients. |
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Once the VPR or iVPR is distributed by email, the sender will know when the press release has been opened or forwarded by the recipient and which recipients launched the streaming video.
Vmatrix provides several add-on services including video production, VPR campaign management, press release development and video translation services for press releases that need to be distributed to international audiences. Please contact a Vmatrix video consultant for a quote.
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