We use our Vsearch™ video-distribution and keyword-distribution platform to drive videos to the top of search results for keyword phrases with a local focus. And with our Vtracker™ video SEO lead-tracking tool, we enable you to monitor, improve, and perfect your online video marketing campaigns.
These components make the Vsearch™ VSEO lead-generation and lead-tracking system the most uniquely powerful Internet marketing program available today.
After seeing measurable success with his local TV commercials, Will Layfield, the owner of three Melting Pot Restaurants in White Plains, New York, Darien, Connecticut, and Westwood, New Jersey, asked Vmatrix in the spring of 2010 to repurpose his video assets for search engines. He wanted to gain first-page rankings in Google search results for group-reservation keyword phrases such as "private dining room", "sweet 16 party locations" and "wedding rehearsal dinner".
Layfield was aware that Google's algorithms had started assigning high ranking authority to relevant, local video content. He was also aware that no other restaurant in White Plains, Darien, or Westwood had launched their own video SEO
campaigns. Layfield seized the first-mover opportunity to gain a higher local profile in search engines with video using Vmatrix's Vsearch™ VSEO lead-generation and
lead-tracking system.
(Click
to see a larger
view
of Will Layfield's comments about the Vsearch™ campaigns Vmatrix's president Gary Gabriel has been spearheading for them.)
After re-editing Melting Pot's existing videos to include a local
"call-to-action" offer and creating VLPs (video lead pages) for all
three restaurants, Vmatrix then launched video SEO campaigns focused on group-reservation keyword phrases in each market.
With so many first-page rankings, group reservations at each Melting Pot Restaurant increased significantly throughout 2010 and are continuing to increase in 2011. In fact, because cities and communities within a 20-minute drive of White Plains, Westwood, and Darien were also targeted, the three restaurants owned by Mr. Layfield have dominated group-reservation bookings in at least 20 cities in New York, Connecticut, and New Jersey.
In the spring of 2011, ADT, the largest home security company in the US, engaged Vmatrix to launch a global video SEO campaign to deliver the company's nationwide television commercial to the top of local search results in cities throughout the country. Local competitors had successfully optimized their Websites to appear on top of local search results for home security keyword phrases, including keyword phrases with the ADT brand name!
ADT managers hoped that local video SEO campaigns would propel them back to page one. They were right. Through a video SEO campaign managed by Vmatrix that encompasses keyword phrase distribution, the ADT television commercial has obtained page-one rankings in more than 20 US cities. Click here to see some of these:
"ADT Security Anchorage" "ADT Security West Palm Beach" "ADT Security San Antonio"
Vmatrix produced a marketing video for Techno CNC
(click
to see a larger
view)
that contains a compelling review of the features and benefits of the company's flagship product as well as an on-camera testimonial from an enthusiastic customer.
The DVD version of the video is used during Techno CNC trade show appearances, where it loops from a large-screen television monitor in the company's booth. The video also streams from the home page of the Techno CNC Website, www.technocnc.com, where it's viewed more than 1,200 times per month. It enhances the company's press releases and blogs (click here to see an example) as well as industry directories (click here to see the company's video-enhanced profile in Thomas Net). The Techno CNC video also appears on top of YouTube
search results for the most popular keyword phrases that prospects use when searching for CNC router videos. To see one of Techno CNC's many top YouTube rankings, click here. Please note that the video appearing near the top of your search results has been viewed more than 11,000 times.
Despite its widespread integration in multiple offline and online platforms, the greatest impact the Techno CNC
video has had -- and continues to have -- on sales occurs because of its many rankings on page one of search results in Google, Bing, and Yahoo. Today, the Techno CNC video can be found on the first page of nationwide search results in five distinct customer categories, including:
plastics
woodworking
foam & orthotics
sign making
plasma & metal fabrication
To see one of many nationwide first-page rankings Vmatrix maintains for Techno CNC, click here.
In addition to maintaining Techno CNC's many first-page rankings for global keyword phrases, Vmatrix also manages video SEO campaigns for geographically focused keyword phrases that have been largely ignored by other CNC router manufacturers. Today, Techno CNC enjoys dozens of first-page rankings in local searches throughout the US, including:
"CNC routers Texas" "CNC routers Los Angeles" "CNC router Illinois"
As a result of its top nationwide and local rankings in search engines and its widespread distribution in blogs, press releases, podcasts, industry directories, and social networking sites (Twitter and Facebook), Techno CNC receives in excess of $100,000 in new leads each month through its Vmatrix-managed video SEO lead-generation program.
After successfully producing a corporate marketing video for the Bravo Building Services Website (www.bravobuildingservices.com), Bravo managers asked Vmatrix in the fall of 2010 to search-optimize their video for keyword phrases describing their core services and drive their video to the highest possible rankings in seven East Coast states: New York, Pennsylvania, New Jersey, Delaware, North Carolina, Maryland, and Virginia.
Because Bravo was the first company in the building maintenance industry in these states to launch a successful video SEO program, Bravo's corporate marketing video achieved page-one rankings quickly, and through ongoing campaigns maintained by Vmatrix, Bravo has dominated its competition in local search results.
Vmatrix produced an interactive video FAQ gallery for the Website of Southern California divorce attorney Roger Rombro (www.rombrolaw.com).
The video FAQ serves three valuable marketing roles for Mr. Rombro. First, it helps Website visitors get answers to popular questions about divorce law. Second, the video FAQ makes a "human connection" with prospective clients, convincing viewers that Mr. Rombro has the background and passion to protect their rights during a difficult divorce. Finally, and of greatest impact on his local marketing efforts, each video in Mr. Rombro's video FAQ has been search-optimized to appear on the first page of Google search results for each city in the local market. View some of these here:
Manhattan Beach El Segundo Torrance Redondo Beach
In addition to high rankings throughout his market, Mr. Rombro has seen a steady stream of new family law clients as a result of his Vmatrix-managed video SEO advertising program. During one week in June of 2011, Mr. Rombro received two new clients who had seen one of Mr. Rombro's videos launch from the first page of their search results when they went online to find a local family law attorney.
PosterDog, an Internet company that converts photos to posters, faced challenges in finding the right audience for the company's broadcast commercial. This was in part because PosterDog's customer base varied greatly: from a mother interested in a poster-size version of her child's baby photo to an artist interested in converting his or her artistic photo to a large canvas print.
While large groups of customers were difficult to target during the company's direct-response campaigns on broadcast television, dozens of niche markets were successfully targeted online through video SEO. Customers were easily identified by the keyword phrases they entered into Google, Bing, or Yahoo as they searched online for photo-to-poster services.
In addition to helping PosterDog successfully target a wide array of valuable customer groups, Vmatrix helped PosterDog compete on an even playing field with larger, brick-and-mortar companies, such as Walmart, Kinko's, and Walgreens, who had not successfully used video as an SEO tool to promote their own photo-to-poster businesses.
Vmatrix also helped PosterDog dominate local markets in cities throughout the US with video SEO. WalMart, Kinko's, Walgreens, and dozens of other local companies that offer poster printing services had not yet seized the first-mover advantage with video SEO in their local markets. PosterDog was the first and, as a result, retains multiple first-page rankings in more than 15 US cities, very often with a thumbnail image link to the PosterDog marketing video. Examples for both local and global keyword phrases include:
"poster printing Dallas" "poster printing Seattle" "poster printing Houston" "Walmart poster printing"
