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| There are currently 234 million wireless cell-phone subscribers who are accessing their e-mail and searching the web while on the run. And because of fast-moving technological advances in wireless video compression and streaming, a vast audience is poised to receive your company's message in their cell phone, PDA, iPod, and other mobile digital media. |
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Many changes in the mobile ecosystem over the last few years -- and especially in the last 12 months -- have laid the groundwork for the transformation of mobile phones as powerful video marketing platforms. The iPhone, for example, works as advertised. It brings the Internet to a pocket-sized device -- and not just the mobile
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Web: the real Web (as the ads proclaim). The iPhone has changed the way people shop, travel, buy music, keep in touch with friends, and watch TV. But mobile media and podcasting are not being used exclusively for B2C (business-to-consumer) marketing efforts. Some corporations are making their training content available for podcast and mobile phone distribution to their sales representatives who are always on the go.
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| If you are using video content to promote your products or services either in broadcast or Internet-streaming formats, you should be prepared for the next platform for your message: mobile media. |
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