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The features of Vmatrix's Vtracker™, with its capability to tailor, monitor, improve, and perfect video SEO campaigns, provide enormous power and flexibility unlike any other tools or systems in the SEO industry.
Once your video SEO campaigns are launched, you will be able to monitor how much local traffic migrates from Google, Facebook, YouTube, or other search results to your VLP (video lead page) by using your password-protected Vtracker™ VSEO lead-tracking account.
The number of people who visit your VLP each day, week, or month will reflect the high rankings your video achieves in search results and popularity of your video and your product offers within specific segments of your targeted audience.
If you conduct multiple VSEO campaigns (each having its own dedicated VLP), you can fully exploit the power of Vtracker™ to better capture and persuade a certain type of potential customer to move closer toward making a purchase. If your video has a first-page ranking in Yahoo, Twitter, Bing, or another search tool for a keyword phrase often used by one customer type and is also on page one for another keyword phrase used commonly by a second customer type, each distinct group of prospects will follow a link to the particular one of your VLPs that is tailored for that group's interests. Comparing how many prospects visit one VLP to the number of prospects who visit another VLP will indicate which keyword phrase generates the highest responses from potential customers.
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In addition to measuring traffic to your VLP from Facebook, Yahoo, Google, or any other search engine, you can use Vtracker™ to measure conversion rates. Whether your team designs your video lead page or Vmatrix manages this task for you, the page should contain a unique phone number and e-mail form that will help you track all inbound leads generated by your video SEO campaigns. By varying the offers or discounts you promote over time on a particular one of your VLPs, you can identify the promotions that are the most successful in convincing prospects to take the next step in the sales process.
Whether you're a technology company offering prospects an industry-specific "white paper" or a restaurant offering local residents a "two-for-one" dinner special, whenever the submit button is clicked or a toll-free number on your video lead page is called,
your prospect's contact information will be captured, allowing your team to e-mail or phone potential new customers right away.
Vtracker™ gives you the ability to track both traffic and conversions with ease and follow up on new leads immediately. No other SEO tool on the market gives you these crucial abilities to continually further perfect your campaigns and to make the sales.
On the left is a screenshot
(click to see a larger
view)
from a Vmatrix client's Vtracker™ account. It shows some of the actual calls that were "live-transferred" directly to the client's business in spring 2011.
These are all calls made by prospects after finding the phone number on one of our client's VLPs.
Vtracker™ also shows which of our client's VLPs the potential customer found the client's phone number on, the date and time of day each call was made, the caller ID with area code for geographic tracking, and the length of each phone call.
The screenshot
(click to see a larger
view)
on the right is from the same Vtracker™ account. This page displays a few of the actual messages sent to our client's dental offices by potential patients who found an e-mail submission form on one of the client's VLPs.
Prospects typically fill out a VLP form or place a phone call to take advantage of a time-limited offer or discount.
Again Vtracker™ shows which of the client's VLPs the potential customers filled out the form on and the date and time of day each message was submitted; the prospects gave their name, e-mail, phone number, and detailed information about their needs.
Additionally you are sent monthly Vtracker™ reports detailing the number of times your video lead pages are visited, the number of calls made to you, and the number of e-mail form submissions you've received.
Because every visit to a video lead page, every call, and every e-mail are tracked, you will know which video SEO marketing campaigns generate the highest response rates, which videos create the most interest, and which promotions bring about the most conversions from each of your targeted customer groups.
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