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We use our Vsearch™ video-distribution and keyword-distribution platform to drive videos to the top of search results for keyword phrases with a local focus. And with our Vtracker™ video SEO lead-tracking tool, we enable you to monitor, improve, and perfect your online video marketing campaigns.
These components make the Vsearch™ VSEO lead-generation and lead-tracking system the most uniquely powerful Internet marketing program available today.
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The Challenge
After several years of frustration regarding his former SEO consultant's inability to drive his Website to the first page of local search results, Dr. Steven Booth of Silver Screen Dental in Austin, Texas, asked Vmatrix to launch a video SEO campaign for his practice. Dr. Booth, like many SMB (small- and medium-business) owners believed that if he could capture the enthusiasm of his patients on video, their enthusiasm would convince prospective patients looking for a dentist in Austin to choose Dr. Booth instead of his competitors.
During an initial review of Dr. Booth's keyword phrases and a competitive analysis, our team determined that Dr. Booth had a unique first-mover opportunity among Austin dentists to drive relevant patient testimonial videos to the top of local search results on Google, Bing, Yahoo, YouTube, and the social networking sites Facebook and Twitter. In addition, we discovered that Austin residents searching for a specific type of dental procedure, i.e. dental implants, crowns, teeth whitening, etc., were far more likely to respond to video testimonials from other dental patients just like them.
The Solution
Vmatrix produced five video testimonials with Silver Screen patients on the topics of dental implants, Invisalign braces, teeth whitening, crowns, and Lumineers (these videos are streaming from the video gallery above). In addition to producing Dr. Booth's patient testimonial videos, we produced five dedicated VLPs (video lead pages), with each page customized for the needs of a particular type of patient and offering the patient a time-limited offer or discount if they called Silver Screen Dental (click on the image on the right to see one of the VLPs produced for Dr. Booth at www.austin-dental-implants.com.
Beginning in the spring of 2010, five patient testimonial videos and the five corresponding video lead pages were submitted through the Vmatrix video SEO platform Vsearch™ to hundreds of blogs, podcast directories, video search engines, press release distribution sites, and social networking sites, including Facebook and Twitter. Within a few weeks, Dr. Booth obtained first-page rankings on Google, and he has continued to gain top rankings ever since.
Through regularly scheduled Vsearch™ video SEO campaigns by Vmatrix, Dr. Booth has gained first-page rankings in dozens of local directories and search engines in Austin as well as in nearby communities.
The dozens of top rankings Dr. Booth enjoys today include:
"Invisalign North Austin"
There are multiple image-links to Booth videos on page one of
Google search results.
"crowns Austin"
Booth's VLP that focuses on crowns, www.crowns-austin.com, is
ranked #1 in Facebook search results.
"dentures Austin"
Booth's VLP that focuses on dentures, www.dentures-austin.com,
maintains a top-five ranking in Yahoo.
"cosmetic dentist Austin"
A Booth patient's testimonial is the #1-ranked video on YouTube.
"Austin Lumineers"
Booth's VLP that focuses on Lumineers, www.lumineers-austin.com,
is ranked #1 in Bing search results.
While top rankings in search results are encouraging, the greatest measure of success is the steady stream of new patients Dr. Booth receives each month (sometimes several new patient inquiries per week).
The Metrics
Because phone numbers and e-mails called or submitted through Silver Screen Dental video lead pages are tracked, Dr. Booth is able to monitor the success of his ongoing video SEO program. These metrics, including the Vmatrix Vtracker™ reporting tool, help Dr. Booth determine which keyword phrases (e.g., "dental implants" vs. "teeth whitening") are generating the highest response rates and which offers ("$500 implant discount" vs. "free teeth whitening") are generating the highest conversions.
On the right is a screenshot
(click to see a larger
view)
from the display of Vtracker™ showing some of the more than 60 phone calls from potential patients who called Silver Screen Dental over a five-month period in 2011 after finding the phone number on one of Silver Screen Dental's video lead pages. Phone call tracking reports submitted each month to Dr. Booth
contain the number of calls that have been "live-transferred" to his office,
the date and time of day each call was made, the caller ID with area code for geographic tracking, and the length of the phone call.
The screenshot on the left
(click to see a larger
view)
is of the display from Dr. Booth's Vtracker™ report that shows some of the 48 e-mails submitted to Silver Screen Dental from new patients interested in dental implants, Invisalign, or some other dental services. If you click on the image to see a larger view, you'll notice that patients who saw one of Dr. Booth's videos on page one of their search results then went on to fill out a video lead page form giving complete contact information (first name, last name, e-mail, phone number). They also included information about their particular dental needs.
It's easy to see why Dr. Steven Booth and his staff are so enthusiastic about using Vmatrix tools such as Vsearch™ and Vtracker™ to increase his business and track the results.
Success of Geographically Targeted VSEO
In addition to achieving page-one rankings in the city of Austin for various dental services keyword phrases (e.g.,
"crowns austin"),
our video SEO campaigns also drove Dr. Booth's videos and his Website to top rankings for nearby communities, including Round Rock and north Austin.
It's clear that a video SEO campaign geographically targeted at a specific locale, coupled with customer or patient testimonials, and using a limited-time offer or discount, can generate high search rankings for your business and a measurable increase in local leads by e-mail and phone.
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